APPLE CEO TIM COOK SAYS STUDENTS HAVE RIGHT TO GREAT PUBLIC EDUCATION
(P1) Tuskegee Public School in Alabama is among 114 others in 29 states that are starting the school year with Apple iPads, technology that many children haven’t experienced before.
(P2) Apple CEO Tim Cook is focusing on an academic REVOLUTION that aims to prepare these students for the 21st century.
(P3) The tech giant is part of the White House initiative known as ConnectED. The goal of the program is to connect 99 percent of U.S. schools to good technology.
(P4) “I think technology has to be a key part [of education] and that’s why we’re here,” Cook said. “Too many times today kids aren’t given the right for a great public education and this isn’t right. It’s not fair.
(P5) “I wouldn’t be where I am today without a great public education,” added Cook, who was named CEO of Apple in 2011.
(P6) The technology will help children learn better in the 21st century, Cook said.
(P7) “Kids today, they’re born in a digital world, but too many kids, when it comes time for the 8 o’clock bell to ring, go to an analog world,” he said. “It’s not engaging.”
(P8) The teachers are already noticing a difference.
(P9) “It means a lot to me, because you can do a lot at a faster rate,” one Tuskegee Public School teacher told Roberts. “Last year we didn’t have that.”
(P10) When President Obama announced ConnectED in June 2013, many wondered how to make it work and how to judge its success.
(P11) “I think you look for a lot of things,” Cook said when asked how the program’s success would be measured. “You look for engagement and you look for how many kids move on to higher education then, so that education is something they desire.”
(P12) Cook, 54, was asked about when the country would see more DIVERSITY in Apple and in the wider technology industry.
(P13) “It’s a really good question. There’s not a simple answer,” Cook said. “One is, there have to be more ROLE MODELS. I think technology in general has not done a great job of establishing role models.
(P14) “That’s critically important,” he said.
(P15) Diversity is important, Cook, said, because “INCLUSION and diversity inspires innovation. And so we actually make better products because we’re more diverse.”
(P16) As for what the young students now using an iPad for the first time should do with the new technology, Cook had three words.
(P17) “Explore, discover, create,” he said.
If you found the passage difficult to read or had problems understanding specific words or idiomatic expressions, please discuss them with your tutor. The following discussion questions should be answered in your own words and with your own arguments.
- Briefly summarize the content of the article in your own words.
- New technologies are often TOUTED as the solution to the difficulties of education. What do you think the effect of technology on education is?
- Some teachers believe that allowing students to have Internet access in the classroom DISTRACTS them from what is being taught. What is your opinion about this?
- A CYNIC might suggest that Tim Cook is giving students iPads in order to make them LOYAL to the Apple brand. Is there always a PROFIT MOTIVE behind business PHILANTHROPY?
- The comments about diversity and inclusion in the article are a REMINDER that the tech world is OVERWHELMINGLY male. Why do you think this is true?
EXPRESSIONS TO PRACTICE:
What do the following expressions mean? Practice using each expression in a sentence; extra points if you can use it in conversation.
- Role model
- Profit motive