Facebook pushes mobile users to Messenger app

[Technology ★★★]

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(P1) Facebook users on Android devices are being notified that they will no longer be able to access messages without the Messenger app.

(P2) The function for members to read messages by accessing the social network on a mobile phone web browser is being disabled.

(P3) A message currently appears informing users of the coming change. On some handsets, the Play Store then launches.

(P4) Facebook said the move is an extension of its 2014 Messenger policy.

(P5) “Using the Messenger app is faster and enables richer interactions. We’re continuing to bring the best experiences we can to the 900 million people on Messenger,” it said in a statement.

(P6) Messages are already inaccessible via the official Facebook app.

(P7) However, Devin Coldewey at technology news website Tech Crunch described it as “a hostile move”. He wrote, “Surely the mobile site is much used by people who have good reason not to download the app.”

(P8) Some users have complained that they do not wish to use the app, citing battery life and privacy concerns.

Revenue growth

(P10) Analyst Martin Garner from CCS Insight told the BBC messaging is a key area for the company.

(P11) “This move underlines what an important platform messaging is becoming for Facebook,” he said.

(P12) “Messaging is undoubtedly the next growth driver for revenue but it also will be key to developing highly sophisticated artificial intelligence solutions.

(P13) “People will get used to a dedicated messaging app despite their initial objections. Facebook just needs to make sure that the app is well-written and does not start becoming a big drain on battery life.”

WORDS: 269

SOURCE: http://www.bbc.com/news/technology-36459986

VOCABULARY: handsets, extension, inaccessible, hostile, citing, underlines, undoubtedly, sophisticated

DISCUSSION QUESTIONS:

If you found the passage difficult to read or had problems understanding specific words or idiomatic expressions, please discuss them with your tutor. The following discussion questions should be answered in your own words and with your own arguments.

  1. Briefly, summarize the content of the article in your own words.
  2. Do you think it was a smart move by Facebook to move conversations to a separate messenger app? Why or why not?
  3. Which messenger app do you use? Why?
  4. In paragraph 7, Dean Coldeway said Facebook made a hostile move. Do you agree or disagree? Why?

READING COMPREHENSION QUESTIONS:

  1. The change to a separate messenger app is an add-on to Facebook’s Messenger policy in 2014. (T or F)
  2. How many users are on Messenger?
  3. What are the 2 main problems users are saying about the Messenger app?
  4. Messaging will not increase profits in the future. (T or F)

EXPRESSIONS or PHRASES:

What do the following expressions or phrases mean?

  • Richer interactions (P5)
  • Battery life (P8)

Cambly Practice Button

Image source: Facebook http://www.bbc.com/news/technology-36459986

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