English is found in marketing materials from all over the world. Many business English terms are essential to the global marketing industry. Plus, the terminology used by advertising and marketing firms is fundamental if you’re interested in getting a job in this field.
The internet has changed our lives forever, but so has marketing. And although we may be familiar with marketing basics, we often don’t understand the lingo they use. Most of it is in English, with no official translation into other languages.
Which brings us to today’s post regarding English in marketing. We’re going to dissect some business English terms and unveil their meaning to answer all of your questions on the matter. Read all the way to the end and learn how to use these words.
Marketing Terms in English
Here are some of the key English terms used in marketing, such as “SEO”, “briefing”, and “headline”. You’ve probably heard those, but do you really understand what they mean? Let’s find out!
A marketing technique focused on converting potential customers after they’ve already shown interest in your product or service, for example, by visiting your website. Remarketing uses data on potential customers’ behavior to target them more effectively.
The acronym stands for Search Engine Marketing. It’s a website and ranking optimization technique that gives more visibility to the desired content. SEM is similar to SEO, but it’s more commonly used to show paid ads in search engines.
Search Engine Optimization, a marketing technique aimed at optimizing free content ranking. Unlike SEM, it does not entail ads. If correctly utilized, it can increase the number of hits and clicks in search engines like Google.
This marketing term refers to how much an advertising campaign can afford to invest. If poorly planned, it can jeopardize the campaign.
The Return On Investment can also lead an advertising campaign to failure. This is a way to measure the difference between expenses and profits. It can also define whether or not a project will be successful.
This term is associated with content production. It allows you to get new customers and reach your target audience. If your content is directed at the right audience, success is guaranteed.
This relates directly to brand identity. It’s the customer’s perception of the product being offered, but also of the brand itself. This strategy encompasses visual elements, wording, and responsibility for matters such as sustainability.
This is one of the most important terms in the marketing world. Aimed at informing and guiding the professionals involved in the process, the brief is a full document containing the pain points the contracting party wants to tackle. This way, a campaign can be built around what the client wants.
Likewise, this is another key term advertising agencies use all the time. It is the latest possible date for delivering the campaign.
This term has never been more popular. If you haven’t heard it yet, pay attention and remember what it means. In business English, “inbound” means something that is “entering” or “arriving”. In other words, it refers to the first steps of customer engagement. It is used to draw the customer’s attention to a certain product.
More Marketing Terms in English
The terms above can be useful to you if you’re interested in pursuing a career in advertising or marketing, or just understanding a little bit more about business English. But here are some more relevant words as used in a marketing context:
Lead: What a potential customer is called
LTV: Lifetime Value, the estimated net profit a customer will bring to the company
Market Share: A company’s share of the market in which the corporation operates
Growth Hacking: A term for using low-cost, creative and sometimes experimental strategies to achieve rapid growth.
CTA: Call To Action, a button, link or phrase that executes a purchase or promotion action
CRO: Conversion Rate Optimization, used to improve the rate of users and visitors who are positively affected by the product
CMS: Content Management System, useful for creating and publishing content
CMO: Chief Marketing Officer, the top-ranking officer within a company, overseeing its marketing department and activities
Would you like to know more about marketing terms in English?
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We hope you’ve enjoyed today’s article.